WIRED on the Future of Music

The latest issue of WIRED has two fascinating articles by David Byrne on the value of music. The first is an interview with Radiohead's Thom Yorke on the band's decision to release their new album digitally first and have fans name their own purchase price. Interesting idea.

The second is about the changing landscape of the music industry. Byrne discusses "Six possible music distribution models, ranging from one in which the artist is pretty much hands-off to one where the artist does nearly everything."

It's a digital age; discussions on content and form of delivery apply to all creative industries.

Xtrepreneur: Helping Ex-Convicts Succeed

Rob Tillman founded Xtrepreneur to help ex-convicts and marginalized people escape “recidivism,” or “The Cycle” of repeated crime and incarceration, by equipping them to become successful entrepreneurs. We scripted and created a 2-minute animated video explaining Xtrepreneur. Our video has received an “amazing” response and has been viewed by producers at Oprah and NBC.

Watch it below to find out more about Rob’s work.

A Revolutionary, Global IT Platform

We scripted and created an animated 30-second spot for the launch of a global IT solution for small to medium sized businesses. UFlexData was created by Mandragore, a Phoenix and NYC based firm. It allows businesses to connect its entire computer network virtually from the Internet—it’s a brilliant, efficient system and the future of IT technology.

We’re excited about the video and the quality of the 3D animation. Watch it below or as a high quality QuickTime file on Mandragore’s site. Feel free to email us if you’re interested in connecting your business with Mandragore.

Give the Gift of Yester

GRnow.com profiled The Yesterdog Documentary, calling it "an impressive twenty five minute video. Halfway through the film, I wanted a Yesterdog. The craving intensified as the credits ran. Later that night, I indulged. It was everything I hoped for." Read the full article here (and bookmark the handy site to keep track of local GR life).

The Grand Rapids Press also recommended the documentary as a great Christmas gift for under $25, writing, "A documentary on DVD compiled by West Michigan filmmakers delving into the history and appeal of Grand Rapids' beloved hot dog joint. It's almost as good as having an Ultradog." The link to the article is here.

Our founders' Alma mater, Ferris State University, also profiled our company and the documentary in the alumni magazine Crimson & Gold. Check out the article here.

(If it's your first experience with The Yesterdog Documentary, check out trailer and read more about the project at www.YesterdogDocumentary.com.)

What's Your Big Idea?

I love ideas.

In fact, I diligently keep a folder entitled "Big Ideas" on my computer.

After reading Malcolm Gladwell’s Blink, I started reading his other bestseller, The Tipping Point: How Little Things Can Make a Big Difference. “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire.”

Yes; this is great. Why?

People have ideas.

Ideas need people.

People spread ideas.

Ideas need vehicles.

And this is why I’m excited—video can spread ideas that ignite positive change.

We’re in the middle of an incredible shift in the way the world communicates. Video is one part of that. Why? Because it's no longer restricted to paid prime time TV ads—today’s outlets are nearly endless—from online social networking sites to an iPhone to a compelling opening to a live presentation.

There are amazing “ideas” impacting the world in a positive way. For example, how does microfinance really work in struggling, rural nations?

Later this month, I’m headed to Zimbabwe for two weeks. And I can’t help but wonder—if more people understood microfinance, could it reach “the tipping point” and change the world?

We want to talk to people and companies with big ideas. When we successfully communicate big ideas, it’s an opportunity to spark change.

So, what’s your big idea?

Creo on the Radio

We're going to be on the WGVU Morning Show with Shelley Irwin on Wednesday, November 7 at 9:30 a.m. EST! We'll be talking to Shelley and Yesterdog owner Bill Lewis about The Yesterdog Documentary, Yesterdog and Creo Productions, LLC.

WGVU is the West Michigan National Public Radio (NPR) affiliate. Tune in live at WGVU-FM 88.5 & 95.3, WGVU-AM 1480 & 850 or listen to the streaming interview online live by clicking here.

WZZM "Take Five"

You can watch the ABC WZZM 13 story on Yesterdog and The Yesterdog Documentary here.

Visit www.YesterdogDocumentary.com for more information on the documentary.

Hollywood and Ads

The New York Times ran an interesting piece about Hollywood directors being courted by companies to create commercials.

"The advent of high-definition television means commercials must be expertly filmed, advertisers say, and the rise of DVRs means people need compelling reasons to watch ads rather than skip them."

It's never good to have your CEO create your video. In addition to the upcoming digital switch to HD in 2009, the piece also talks about the increased use of graphics and animation in national spots, a trend we've also experienced.

News: The Yesterdog Documentary

We were recently interviewed by Grand Rapids ABC affiliate WZZM 13 for creating The Yesterdog Documentary. We'll be on the air on Wednesday, October 24 at 4:30 p.m. EST on the "Take Five" segment. On Thursday, the piece will be streamed at www.wzzm13.com by clicking on "Take Five Video."

In-Mid Stream

Media Week posted an article entitled, "In-Mid Stream," about how marketers are leveraging online video. The article points out that people are still receptive toward online video, while marketing spending is projected to increase from $775 million this year to over $4 billion by 2011.

TYD in The Grand Rapids Press

John Serba from The Grand Rapids Press reviewed The Yesterdog Documentary in Friday's paper. Read the article below or click the link on mlive!

Film: Secrets revealed in Yesterdog documentary

Friday, October 05, 2007
By John Serba
The Grand Rapids Press

So, Yesterdog has secret hot dogs that aren't on the menu, eh?

This is one of the revelatory bits of information in "The Yesterdog Documentary," a locally produced 25-minute film examining the popular Eastown hot dog eatery. The place is certainly deserving of its own movie, boasting (arguably) the best dog in Grand Rapids for the last 30 years.

Local filmmakers Andrew Tingley and Aaron Carriere, founders of Creo Productions, filmed the documentary in 2006, interviewing Yesterdog owner Bill Lewis, employees and patrons. Some dog-eaters are young, some are old, some are, in the movie's own words, Yester-Virgins, others Yester-Veterans. And some are apparently inebriated, which is a key element of the restaurant's clientele, being open late specifically for the post-bar crowd.

So yes, "The Yesterdog Documentary" is a fun watch, especially for those of us who have been happily chowing Cheddardogs for many years. The film is available on DVD, which includes deleted scenes, an extended interview with Lewis and filmmaker commentary. Purchase it at Yesterdog, 1505 Wealthy St. SE, or on the Web at Yesterdog.com or Yesterdogdocumentary.com.

TV on the Web

"Stuart Elliott's In Advertising" newsletter from The New York Times is featuring two great stories on the emergence of web video. The first is about a Volvo TV series that's been created specifically for the web.

The second, "TV Remote Moves Over for a Mouse," is about network TV making room for downloading shows online. The first line sums it up well: "Media consumers have said, loudly and repeatedly, that they want to watch what they want, when and where they want it."

Introducing TugLink.com

We created two videos for the launch of TugLink.com, a new international job networking site.


“Retaining Creo's services was one of the smartest business decisions and best marketing investments for our start-up company. Working with Aaron and Andrew on creation of promo videos for TugLink.com was a pure pleasure. Besides exceeding our expectations artistically, their team demonstrated a very professional approach to project management. The final product was delivered on time and within budget. Communication was always so timely and detailed that it made us feel that we and our video were getting a VIP treatment. Highly recommend Creo to anybody with video production needs.”

—Vadim Nemtsev, President of TugLink.com

crimson & gold

We were interviewed last week for Ferris State University's alumni magazine Crimson & Gold. Andrew and I are both FSU grads, and Andrew is currently teaching a course in 3D animation in LightWave at Ferris. The story is about Creo Productions and The Yesterdog Documentary, and will be included in the upcoming winter issue.

The Yesterdog Documentary

We’ve released The Yesterdog Documentary, an independent, all original documentary uncovering the mysteries of Yesterdog, a widely popular hot dog restaurant nestled in the historically hip, eclectic Eastown district of Grand Rapids, Michigan.

Why create a documentary about a hot dog restaurant?

The Yesterdog Documentary utilizes the new media we’re always blogging about. Please visit www.YesterdogDocumentary.com to watch four commercials and an FAQ about the project. Watch the official trailer below.



(You can order the full-length DVD for $15 online or at Yesterdog, including the 25-minute feature documentary and 45 minutes of special features…)

Three Out of Four

The numbers keep on growing for online video viewers:

"Nearly 75% of US internet users watched, on average, 158 minutes of online video in May, and Google sites topped the monthly rankings with both the most unique video streamers and the most videos streamed, according to the comScore Video Metrix report for May 2007."

A Whole New Mind: Meaning

“Meaning has become a central aspect of our work and our lives,” writes Dan Pink. According to Pink, in an age where our basic needs for survival are usually met in abundance, (although this is biased, much of our world still struggles to meet daily needs), people have been freed to search more deeply for meaning in all areas of life.

Meaning is why we started our company, to help people exchange ideas, to create new ways to communicate, to present old things in new ways, to meet the challenges of a changing media landscape.

We recently signed a video contract with an entrepreneur who is seeking great social change through his work. His life aim is to help disadvantaged people break through slim odds to become successful contributors to society. He has chosen something “meaningful” for his life, and we’re excited to help him.

There is nearly endless potential today to communicate meaningful, powerful ideas.

Technology has broken down the barriers of global communication, once limited to television, radio or newspapers and magazines. Today, everyone can have a voice.

However, when that voice carries meaning and purpose, it will be heard.

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This is the seventh blog based on A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink (Riverhead Books).

Blink: The Power of Thinking Without Thinking

I read the book Blink: The Power of Thinking Without Thinking by Malcolm Gladwell while on the beach, and I have to admit, his concepts are still churning in my conscious and subconscious. At least I'm thinking about thinking without thinking.

(Try saying the previous sentence five times fast).

Gladwell is a brilliant storyteller, and uses catchy narrative to illuminate what he calls “thin slicing,” the ability to pull together mounds of information instantly to make quality decisions, rather than mulling over mounds of analytical data.

The benefits of this type of thinking is situational, Gladwell shows, including the often positive outcome of trusting gut instincts, yet revealing the darker side of human snap judgments, often made irrationally with subconscious stereotypes.

Gladwell also pointed out an interesting corporate oddity—a high percentage of CEOs in the United States are extremely tall.

It’s a book far too complicated to break down into neat formulas, and in the end, it settles somewhere in the subconscious, a place, Gladwell says, we should all pay more attention to.

A Whole New Mind (Play)

"Play." In the conceptual age, Pink writes, having a bit of fun is crucial to keeping work and life interesting and balanced. Divided into one part games, one part humor, and one part joyfulness, Pink makes a case for the three dimensions of "Play," including his own personal visit to a "laughter club" in India.

We all need a break. In one hour, I'll be boarding a plane to celebrate a week of "Play" on the beach.


Enjoy your 4th of July holiday!
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This is the sixth blog based on A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink (Riverhead Books).

A Whole New Mind (Empathy)

According to Pink, “Empathy is the ability to imagine yourself in someone else’s position and to intuit what that person is feeling. It is the ability to stand in others’ shoes, to see with their eyes, and to feel with their hearts….Empathy is a stunning act of imaginative derring-do, the ultimate virtual reality—climbing into another’s mind to experience the world from that person’s perspective.” (159)

Recently, a client approached us about creating a video for a once popular singer who had fallen from fame and was launching a career comeback with a new book and CD. We had to create a plan to tell his story—the X factor was this—we couldn’t use footage of his interview until the conclusion of the video.

Our challenge was to visually connect viewers with the singer’s story. The result?


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This is the fifth blog based on A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink (Riverhead Books).

New Creo Commercial

We celebrated our expansion into new industries by launching a fun, tongue-in-cheek spot about why we started Creo Productions—cubicle life was draining our creativity.

Who knew fluorescent lights, corporate coffee makers and Soduko could make a commercial?

The Real World

The Harvard Business Review has an interesting article entitled “Viral Marketing for the Real World.”

Everyone wants their video to be viral. What’s interesting about this piece is the authors’ suggestion to combine traditional media (TV, online, print advertising) with a viral component, creating a platform that exponentially grows—if the media has enough appeal to justify showing it to friends.

It’s this kind of thinking, to combine what exists and what’s emerging, that will develop today’s most effective communication approaches.

Will video save books?

Every few months, a woman down the street has a used book sale. Her husband, once an avid book collector, is now stricken with MS, unable to manage his massive collection.

This old house is filled with endless shelves, and apparently, there's more. Each sale brings fresh books, and each time, I walk out with a paper bag crammed of classics.

And I think of how many new books are published each year--most estimate an upwards of 175,000+ in the U.S. alone. How can authors and publishers respond to a flooded market?

This article on CNET talks about how publishers are using video, asking the question, "Can video save the book-publishing star?"

Publishing is an industry we love, and continue to bring alive with video.

Social Networking

A recent study found that 70 percent of 18-34 year-olds use social networking sites like MySpace and Facebook. Even more, many of those surveyed said they use social networking to learn more about products and services.

MySpace CEO Chris DeWolfe said this, "Smart marketers know how to tap into the passion and energy of individuals who care about their products to vastly multiply the impact of their campaigns."

Video taps into passion. And social networking? Let's be friends.

S&S Paves New Road

Simon & Schuster announced the launch of their video site today. Below is an excerpt from a Publishers Weekly article.

Simon & Schuster has teamed with the Internet video company TurnHere Inc. to launch a "book-centric video channel" that will promote S&S authors and their new books. Bookvideos.tv will begin in early June, and the videos will also be available at SimonSays.com, YouTube and the authors' own Web sites. Though S&S has produced videos to promote its authors in the past, the venture with TurnHere represents a stronger and more formal commitment to using video to market authors. S&S will create videos for at least 40 authors, including Mary Higgins Clark, Kathy Reichs, Michael Roizen and Mehmet Oz, Jennifer Weiner and Zane.

Sue Fleming, v-p of online and consumer marketing for S&S's adult publishing group, said the company is drawing more heavily on video to promote authors, based on reader feedback. She noted video's ability to "replicate, for the digital age, the critical and time tested word-of-mouth excitement that comes from talking about a good read."

This is a huge development for those of us working with video in the publishing industry. The digital age is changing the way we communicate, and video will continue to expand into new industries that were once unthinkable.

Is your industry ready for the video revolution?

Better yet, are you ready to lead your industry?

The New Big Three? Or Two? Or...?

News of Microsoft and Yahoo!'s crumbling plot to join forces to steal web-giant Google's lunch money has been the hot topic on today's techy playground.

Google celebrated the failed merger by eating a second helping of Terabytes, further increasing its market share.*

*Not true.

A Whole New Mind: Symphony (and Sufjan)

Pink’s element of ‘symphony’ is “the ability to put together the pieces … to see relationships between seemingly unrelated fields … to invent something new by combining elements nobody else thought to pair.” (130)

Pink uses the example of real life symphonies to explain this “big picture thinking” skill. An amazing example of ‘symphony’ I experienced this Spring was watching Sufjan Stevens and his nine-person crew perform. If you’re not familiar with Sufjan, he’s an eclectic indie musical genius.

Late at night after the show, I wrote:

Sufjan has discovered how to tell old stories in new ways. The music is unmethodically tight and complex. The storytelling is unusual and entertaining. The video is a welcome additive. The costumes are wildly eccentric. Sufjan is an experience.

He’s captured what Pink is getting at: Sufjan’s made the banjo cool again and rock stars out of band geeks. The irony is overflowing with justice.

This clip of Sufjan leaves much to be desired (in A/V quality and for the rest of the song), but I found it on YouTube from the actual show I saw Sufjan at.



In video, we see ‘symphony’ all around with the development of new media. YouTube, MySpace, blogs, video iPods, cell phone video—the list goes on.

And the type of people Pink and others believe are the best visionaries?

Poets.

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This is the fourth blog based on A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink (Riverhead Books).

What's Your Google Relations?

This is an excerpt from the Wired magazine article The See-Through CEO by Clive Thompson:

"Online is where reputations are made now," says Leslie Gaines Ross, chief reputation strategist - yes, that's her actual title - with the PR firm Weber Shandwick. She regularly speaks to companies that realize a single Google search determines more about how they're perceived than a multimillion-dollar ad campaign. "It used to be that you'd look only at your reputation in newspapers and broadcast media, positive and negative. But now the blogosphere is equally powerful, and it has different rules. Public relations used to be about having stuff taken down, and you can't do that with the Internet."

So, here’s how this relates to video: A well-titled online video posted on multiple user-based Internet sites creates a lasting Internet search engine presence.

Author Greg Stielstra, who recently launched his own marketing firm, PyroMarketing, Inc., pointed out the online longevity of this video we created.

Having good ‘Google’ vibe is only a side benefit of the online video revolution—video needs to be presented to its intended audiences for optimal impact.

However, if “a single Google search determines more about how people and companies are perceived than a multimillion-dollar ad campaign,” it’s more icing on the cake.

So, go ahead, Google your name and company—what does Google say about you?

Ode to Final Cut Pro

This Wired article talks about a regular meeting of Final Cut Pro users in L.A., from Hollywood's elite to budding filmmakers. Apple's Final Cut Pro is gaining steam as the editing program of choice, and that's why we use it in post-production.

A Whole New Mind: Story

“In the Conceptual Age, however, we must awaken to the power of narrative,” Pink writes. “Story represents a pathway to understanding that doesn’t run through the left side of the brain.”

Story is the most critical of the six elements to our company.

I recently watched The Invisible Children, a documentary on the tragic war in Uganda. The documentary-makers told the stories of children forced out of their homes to sleep in shelters out of fear of LRA rebels, who kidnap children and force them to be child soldiers—producing emotionless, ruthless killers—before they even hit puberty.

The Invisible Children documentary is a prime example of video-based storytelling that gives birth to significance—the movement has mobilized thousands of people around the globe to take action against this desperate situation.

It wasn’t created to guilt people into action, it was to communicate the harsh reality and motivate people with resources to offer relief—by simply sharing stories.

Videographers, filmmakers, documentary-makers—whatever term you choose—all seek to impact the world with their work. When we’re able to grab a hold of stories and capture them in a compelling way, change will happen.

The question is: How will you tell your story?

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This is the third blog based on A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink (Riverhead Books).

A Whole New Mind: Design

“The wealth of nations and the well-being of individuals now depend on having artists in the room,” writes Pink in A Whole New Mind. Pink writes, “Today we must all be designers.”

Pink is right: The aesthetics of commerce have never been more important. Look at today’s primary communication vehicles—websites, brochures, video, billboards, television, magazines, newspapers, blogs—design has become an expected part of our lives. Pink says, “Today we must all be designers.”

Pink exhorts designers to be skilled at both “utility and significance,” and we echo his comments when thinking about how design relates to video.

Video has the potential to serve multiple purposes, first by effectively communicating to audiences about a product or service (utility), but also holds great potential to communicate intangible ideas with tangible effects on people’s actions (significance).

Stay tuned for more on significance in the next blog.
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This is the second blog based on A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink (Riverhead Books).

A Whole New Mind: Introduction

I’m reading A Whole New Mind: Why Right-Brainers will Rule the Future by Daniel Pink. The book examines the ‘Conceptual Age,’ due to the rise of three A’s:

1. Abundance: Material abundance in the U.S. has freed people to search for lives of meaning instead of mere physical survival.

2. Asia: The outsourcing of many traditional analytical jobs overseas.

3. Automation: Technology is replacing workers at alarming rates.
The ‘Conceptual Age’ still needs traditional left-brained thinking (logical, analytical), but the increasingly important qualities of right-brained thinking (creative, abstract) are in high demand, creating “a whole new mind.”

My once bright, neon yellow highlighter is quickly running out of goo spent on provocative quotes. My brain is filling with inspiration, while my head continually bobs with subtle nods of agreement. The formula to thriving in this new era, Pink writes, is the ability to grasp and apply six elements:

“Design. Story. Symphony. Empathy. Play. Meaning.”

I’ve decided to follow my highlighter trail and pull Pink’s insights together to dissect how this impacts video production and its subsequent industries (advertising, film, new media, etc.). I’ll post relevant quotes and thoughts from each chapter.

I highly recommend you join me and give this book a read.

Squirrel Invades CreoProductions.com

An anxious squirrel really invaded our home office, wreaking havoc and causing high-pitched male shrieking. It's the stuff legends are made of, and if you want to see it, you'll have to get in touch with us...

Innovation Inspires Creativity

A study by the American Advertising Federation (AAF) showed:

* An overwhelming majority of respondents (87.4 percent) believe that the pace and scope of innovation in the media landscape inspires creativity.

* Seventy-three percent of respondents said that one to 20 percent of their budget is reserved for experimentation and new media properties. Significant, however, is the finding that 12.37 percent of respondents list 21 to 40 percent of their budget as reserved for these items.

Sight, Sound and Motion

"Video advertising, while less than 5 percent of online spending, is the fastest-growing advertising category online, generating $410 million last year, an increase of 82 percent from 2005, according to eMarketer, an online advertising research firm."

"Advertisers like Internet commercials linked to online video because it allows them to communicate their brand messages with sight, sound and motion."

--The New York Times, March 19, 2007

Big Ideas (On Paper Plates)

Today we met with a brilliant man, perhaps genius would be the appropriate term.

Over the past 17 years, he’s been developing an unprecedented set of theories with implications for not only mathematics and education, but far beyond, touching all areas of life—using paper plates. It was a fascinating to catch a glimpse of how his complex mind works, and how he allows those who interact with him to do the same.

We love big ideas, and we’re looking forward to seeing where this one could go.

It Was a Bad Apple

Today we celebrated Christmas in March at Creo Productions.

The postal stork delivered our latest tech-baby, a 17-inch Apple MacBook Pro, fully-equipped with the Intel Core Duo 2 processor—in slightly-less nerdy terms, we landed the best laptop for our industry.

The MacBook Pro is powerful enough to run Final Cut Studio on the fly, giving us the freedom to import and edit footage on the road, airborne, sailing at sea, or stationed at our favorite caffeine saloons.

We have big plans for our extra editing mobility...among other benefits, the 24 hour film festival is coming. However, when we opened the package, we discovered the computer was damaged. We called Apple like it was 911, and they quickly responded to our cry: A new laptop will be here by the end of the week.

Top Six Marketing Values

This Sapient study ranked the top six factors marketing executives value when choosing a marketing partner:

1. Quality of Creative Content
2. Innovation and Strategic Value
3. Price/Cost
4. Sophisticated Analytics and Measurement Systems
5. Proficiency in Emerging, Interactive or Digital Media
6. Traditional Print, Offline and Media Buying Services

It looks like online video meets every criteria in the top 5.

Business Goes Straight to Video

One of our favorite articles from Business Week is Business Goes Straight to Video, covering everything from word-of-mouth generated from creative online video, to Microsoft’s use of video testimonials, to companies using online video to recruit top employees.

The article also tracks the growth of online video, citing “the number of U.S. video viewers is expected to surge to 157 million in 2010, from 107.7 million in 2006.” That’s good news. The video market is growing, but how does it impact your company or organization?

That’s where we need to think differently. Read the article and take a few minutes to brainstorm how online video could help your business. After all, who would’ve thought grinding up chicken and Coke would increase blender sales?

It might be the fodder that stirs up your next big idea.

Interesting Finds

Variety's article "Advertising's future on the Internet" talks about the “huge new premium placed in our business on creativity and entertainment,” and how that’s impacting online spending.

The creative team at the boat manufacturer Triumph had an interesting idea. To prove the toughness of its boats, they hooked a boat up to a truck, and drove it recklessly on rural roads, into trees, even crashing it into a parked vehicle. Watch it below or at www.toughboats.com.



The New York Times ran this article about some of the more aggressive, non-traditional online campaigns lately, including a full-fledged mockumentary entitled “Men with Cramps.” We have no comment.

Sign up for the WOMMA newsletter; these guys help keep us informed and are at the forefront of word-of-mouth buzz.

PyroMarketing by Greg Stielstra

“The Internet is the future of marketing and video is the future of the Internet. The video that Creo Production’s made for my book PyroMarketing is fast, fun, viral, and, thanks to Internet video sites and search engines, it will continue promoting my book years after other tactics are long gone.”

-Greg Stielstra, author of PyroMarketing

Facing Your Giants by Max Lucado

We created this commercial for NY Times best-selling author Max Lucado's book Facing Your Giants (Nelson) for the Gospel Music Channel. Lucado's book is currently #1 on the Christian Marketplace Bestseller list.

Why Blog?

The purpose of our blog is to introduce our latest news and videos, while tracking industry trends into the constantly-changing world of video. What's the latest?

The explosion of online video and buzz surrounding sites like MySpace and YouTube has created a complex marketplace filled with tough questions. In response, we must continually challenge ourselves to think differently, to innovate, to create.

This is a forum dedicated to discovering effective ways of using video as a communication tool in the 21st Century. We'll post interesting articles, news, trends and insight into the world of video production, and how it's impacting global business.

Find out more about our work at CreoProductions.com or check out our network sites on YouTube and MySpace. If blogging isn't your bag, you can also sign up for our email newsletter called Creo Productions Updates.

The world of communication is constantly changing, and that's why we're here. Thanks for stopping by.