Hollywood and Ads

The New York Times ran an interesting piece about Hollywood directors being courted by companies to create commercials.

"The advent of high-definition television means commercials must be expertly filmed, advertisers say, and the rise of DVRs means people need compelling reasons to watch ads rather than skip them."

It's never good to have your CEO create your video. In addition to the upcoming digital switch to HD in 2009, the piece also talks about the increased use of graphics and animation in national spots, a trend we've also experienced.