This Sapient study ranked the top six factors marketing executives value when choosing a marketing partner:
1. Quality of Creative Content
2. Innovation and Strategic Value
3. Price/Cost
4. Sophisticated Analytics and Measurement Systems
5. Proficiency in Emerging, Interactive or Digital Media
6. Traditional Print, Offline and Media Buying Services
It looks like online video meets every criteria in the top 5.
2.23.2007
2.20.2007
Business Goes Straight to Video
One of our favorite articles from Business Week is Business Goes Straight to Video, covering everything from word-of-mouth generated from creative online video, to Microsoft’s use of video testimonials, to companies using online video to recruit top employees.
The article also tracks the growth of online video, citing “the number of U.S. video viewers is expected to surge to 157 million in 2010, from 107.7 million in 2006.” That’s good news. The video market is growing, but how does it impact your company or organization?
That’s where we need to think differently. Read the article and take a few minutes to brainstorm how online video could help your business. After all, who would’ve thought grinding up chicken and Coke would increase blender sales?
It might be the fodder that stirs up your next big idea.
The article also tracks the growth of online video, citing “the number of U.S. video viewers is expected to surge to 157 million in 2010, from 107.7 million in 2006.” That’s good news. The video market is growing, but how does it impact your company or organization?
That’s where we need to think differently. Read the article and take a few minutes to brainstorm how online video could help your business. After all, who would’ve thought grinding up chicken and Coke would increase blender sales?
It might be the fodder that stirs up your next big idea.
2.15.2007
Interesting Finds
Variety's article "Advertising's future on the Internet" talks about the “huge new premium placed in our business on creativity and entertainment,” and how that’s impacting online spending.
The creative team at the boat manufacturer Triumph had an interesting idea. To prove the toughness of its boats, they hooked a boat up to a truck, and drove it recklessly on rural roads, into trees, even crashing it into a parked vehicle. Watch it below or at www.toughboats.com.
The New York Times ran this article about some of the more aggressive, non-traditional online campaigns lately, including a full-fledged mockumentary entitled “Men with Cramps.” We have no comment.
Sign up for the WOMMA newsletter; these guys help keep us informed and are at the forefront of word-of-mouth buzz.
The creative team at the boat manufacturer Triumph had an interesting idea. To prove the toughness of its boats, they hooked a boat up to a truck, and drove it recklessly on rural roads, into trees, even crashing it into a parked vehicle. Watch it below or at www.toughboats.com.
The New York Times ran this article about some of the more aggressive, non-traditional online campaigns lately, including a full-fledged mockumentary entitled “Men with Cramps.” We have no comment.
Sign up for the WOMMA newsletter; these guys help keep us informed and are at the forefront of word-of-mouth buzz.
2.14.2007
PyroMarketing by Greg Stielstra
“The Internet is the future of marketing and video is the future of the Internet. The video that Creo Production’s made for my book PyroMarketing is fast, fun, viral, and, thanks to Internet video sites and search engines, it will continue promoting my book years after other tactics are long gone.”
-Greg Stielstra, author of PyroMarketing
-Greg Stielstra, author of PyroMarketing
Facing Your Giants by Max Lucado
We created this commercial for NY Times best-selling author Max Lucado's book Facing Your Giants (Nelson) for the Gospel Music Channel. Lucado's book is currently #1 on the Christian Marketplace Bestseller list.
2.07.2007
Why Blog?
The purpose of our blog is to introduce our latest news and videos, while tracking industry trends into the constantly-changing world of video. What's the latest?
The explosion of online video and buzz surrounding sites like MySpace and YouTube has created a complex marketplace filled with tough questions. In response, we must continually challenge ourselves to think differently, to innovate, to create.
This is a forum dedicated to discovering effective ways of using video as a communication tool in the 21st Century. We'll post interesting articles, news, trends and insight into the world of video production, and how it's impacting global business.
Find out more about our work at CreoProductions.com or check out our network sites on YouTube and MySpace. If blogging isn't your bag, you can also sign up for our email newsletter called Creo Productions Updates.
The world of communication is constantly changing, and that's why we're here. Thanks for stopping by.
The explosion of online video and buzz surrounding sites like MySpace and YouTube has created a complex marketplace filled with tough questions. In response, we must continually challenge ourselves to think differently, to innovate, to create.
This is a forum dedicated to discovering effective ways of using video as a communication tool in the 21st Century. We'll post interesting articles, news, trends and insight into the world of video production, and how it's impacting global business.
Find out more about our work at CreoProductions.com or check out our network sites on YouTube and MySpace. If blogging isn't your bag, you can also sign up for our email newsletter called Creo Productions Updates.
The world of communication is constantly changing, and that's why we're here. Thanks for stopping by.
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