Interesting Finds

Variety's article "Advertising's future on the Internet" talks about the “huge new premium placed in our business on creativity and entertainment,” and how that’s impacting online spending.

The creative team at the boat manufacturer Triumph had an interesting idea. To prove the toughness of its boats, they hooked a boat up to a truck, and drove it recklessly on rural roads, into trees, even crashing it into a parked vehicle. Watch it below or at www.toughboats.com.



The New York Times ran this article about some of the more aggressive, non-traditional online campaigns lately, including a full-fledged mockumentary entitled “Men with Cramps.” We have no comment.

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