According to Pink, “Empathy is the ability to imagine yourself in someone else’s position and to intuit what that person is feeling. It is the ability to stand in others’ shoes, to see with their eyes, and to feel with their hearts….Empathy is a stunning act of imaginative derring-do, the ultimate virtual reality—climbing into another’s mind to experience the world from that person’s perspective.” (159)
Recently, a client approached us about creating a video for a once popular singer who had fallen from fame and was launching a career comeback with a new book and CD. We had to create a plan to tell his story—the X factor was this—we couldn’t use footage of his interview until the conclusion of the video.
Our challenge was to visually connect viewers with the singer’s story. The result?
_________
This is the fifth blog based on A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink (Riverhead Books).
About Creo Productions
- Creo Productions
- Grand Rapids, Michigan, United States
- Creo Productions is a full-service video production company in Grand Rapids, Michigan. Our blog is a forum for our latest videos, news and industry insights into the evolving world of digital communication.
Facebook Badge
Subscribe To Blog
Posts
Comments
1 comment:
I think the difference between a mediocre artist and a truly great one is having your arms tied behind your back, being blindfolded and not having a canvas, brushes or paints to work with. All you have is an idea.
If you can manage to make something out of next to nothing, you've done something very few can do.
Nice job on the video - anyone can do a dead-on interview shot of a person...once again, Creo surprises.
Post a Comment