The Real World

The Harvard Business Review has an interesting article entitled “Viral Marketing for the Real World.”

Everyone wants their video to be viral. What’s interesting about this piece is the authors’ suggestion to combine traditional media (TV, online, print advertising) with a viral component, creating a platform that exponentially grows—if the media has enough appeal to justify showing it to friends.

It’s this kind of thinking, to combine what exists and what’s emerging, that will develop today’s most effective communication approaches.