The online video research keeps on pouring in.
The NY Times has a new article entitled, "A D.I.Y. Approach to Making a Web Commercial," highlighting small businesses and video production companies that are partnering together to help small businesses communicate through online videos.
With online video, nearly every company has the chance to be heard--no longer is video confined to huge marketing campaigns and expensive ad budgets--it's about communicating through storytelling that's targeted to your audience.
3.11.2008
3.10.2008
3.08.2008
West Michigan ADDY Awards
On Thursday night, I attended the West Michigan ADDY Awards at Steelcase in Grand Rapids.
The show was impressive. There is a vibrant, talented creative community in Grand Rapids.
You can see the winners at the newly redesigned Ad Club website.
The show was impressive. There is a vibrant, talented creative community in Grand Rapids.
You can see the winners at the newly redesigned Ad Club website.
3.04.2008
USA Today on Video E-Commerce
USA Today covered Barnes & Noble's launch into online video, but the most interesting part of the article is the impact of online video on e-commerce and retailers.
It's the latest salvo in what Internet Retailer editor Kurt Peters calls an "online video revolution" in retail. Websites use video to give shoppers new ways to interact with products and, of course, to boost sales.How could online video boost your site (and sales)?
2.22.2008
TV Down, Web Up
TV commercials seem to be losing steam, according to a study released by the Association of National Advertisers. Where are people (and advertisers) going?
To the web.
87 percent of advertisers will spend more on the Internet this year, while half "have started to experiment with new types of ads to work with digital video recorders and video-on-demand programming."
Everything is changing. We've got HD. It's time to adapt.
To the web.
87 percent of advertisers will spend more on the Internet this year, while half "have started to experiment with new types of ads to work with digital video recorders and video-on-demand programming."
Everything is changing. We've got HD. It's time to adapt.
2.14.2008
The Facebook Philanthropos
WOMMA linked to an interesting Slate magazine article about organizations and charities soliciting donations online. The model of social networks raising funds seems to be trumped by raising awareness, saying, "The greater promise of viral philanthropy may lie not in electronic check writing, but in increased involvement; 21st-century technology for philanthropos in its most ancient sense."
Jean Case, the wife of AOL founder Steve Case, said, "Philanthropy shouldn't be defined as a bunch of rich people writing checks," she told the New York Times. "Small amounts of money given by large numbers of individuals can be combined to do great things."
So, in another way, organizations online are looking for effective ways to tell their stories and spread their messages. Of course, we have a few ideas of our own.
Jean Case, the wife of AOL founder Steve Case, said, "Philanthropy shouldn't be defined as a bunch of rich people writing checks," she told the New York Times. "Small amounts of money given by large numbers of individuals can be combined to do great things."
So, in another way, organizations online are looking for effective ways to tell their stories and spread their messages. Of course, we have a few ideas of our own.
2.13.2008
Ten Billion Videos
141 Americans watched 10 billion online videos in December 2007. That's a new record.
1.31.2008
The Internet Jungle
Through a series of unfortunate and unrelated events, our email server and website were down while
If you tried to get in touch with Creo during Jan. 20-30, please accept our apologies. We're back.
1.10.2008
Big Think
A new website Big Think (www.bigthink.com) was originally pitched "as a YouTube for intellectuals," according to this New York Times article. Big Think is a portal for the world's brains and big ideas, featuring a ton of video interviews and a communal aspect of social networking.
Featuring interviews with politicians, musicians, artists and thinkers, it's another example of online video impacting large segments of society.
Featuring interviews with politicians, musicians, artists and thinkers, it's another example of online video impacting large segments of society.
12.28.2007
WIRED on the Future of Music
The latest issue of WIRED has two fascinating articles by David Byrne on the value of music. The first is an interview with Radiohead's Thom Yorke on the band's decision to release their new album digitally first and have fans name their own purchase price. Interesting idea.
The second is about the changing landscape of the music industry. Byrne discusses "Six possible music distribution models, ranging from one in which the artist is pretty much hands-off to one where the artist does nearly everything."
It's a digital age; discussions on content and form of delivery apply to all creative industries.
The second is about the changing landscape of the music industry. Byrne discusses "Six possible music distribution models, ranging from one in which the artist is pretty much hands-off to one where the artist does nearly everything."
It's a digital age; discussions on content and form of delivery apply to all creative industries.
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