3.21.2007
Squirrel Invades CreoProductions.com
An anxious squirrel really invaded our home office, wreaking havoc and causing high-pitched male shrieking. It's the stuff legends are made of, and if you want to see it, you'll have to get in touch with us...
3.20.2007
Innovation Inspires Creativity
A study by the American Advertising Federation (AAF) showed:
* An overwhelming majority of respondents (87.4 percent) believe that the pace and scope of innovation in the media landscape inspires creativity.
* Seventy-three percent of respondents said that one to 20 percent of their budget is reserved for experimentation and new media properties. Significant, however, is the finding that 12.37 percent of respondents list 21 to 40 percent of their budget as reserved for these items.
* An overwhelming majority of respondents (87.4 percent) believe that the pace and scope of innovation in the media landscape inspires creativity.
* Seventy-three percent of respondents said that one to 20 percent of their budget is reserved for experimentation and new media properties. Significant, however, is the finding that 12.37 percent of respondents list 21 to 40 percent of their budget as reserved for these items.
3.19.2007
Sight, Sound and Motion
"Video advertising, while less than 5 percent of online spending, is the fastest-growing advertising category online, generating $410 million last year, an increase of 82 percent from 2005, according to eMarketer, an online advertising research firm."
"Advertisers like Internet commercials linked to online video because it allows them to communicate their brand messages with sight, sound and motion."
--The New York Times, March 19, 2007
"Advertisers like Internet commercials linked to online video because it allows them to communicate their brand messages with sight, sound and motion."
--The New York Times, March 19, 2007
3.13.2007
Big Ideas (On Paper Plates)
Today we met with a brilliant man, perhaps genius would be the appropriate term.
Over the past 17 years, he’s been developing an unprecedented set of theories with implications for not only mathematics and education, but far beyond, touching all areas of life—using paper plates. It was a fascinating to catch a glimpse of how his complex mind works, and how he allows those who interact with him to do the same.
We love big ideas, and we’re looking forward to seeing where this one could go.
Over the past 17 years, he’s been developing an unprecedented set of theories with implications for not only mathematics and education, but far beyond, touching all areas of life—using paper plates. It was a fascinating to catch a glimpse of how his complex mind works, and how he allows those who interact with him to do the same.
We love big ideas, and we’re looking forward to seeing where this one could go.
3.05.2007
It Was a Bad Apple
Today we celebrated Christmas in March at Creo Productions.
The postal stork delivered our latest tech-baby, a 17-inch Apple MacBook Pro, fully-equipped with the Intel Core Duo 2 processor—in slightly-less nerdy terms, we landed the best laptop for our industry.
The MacBook Pro is powerful enough to run Final Cut Studio on the fly, giving us the freedom to import and edit footage on the road, airborne, sailing at sea, or stationed at our favorite caffeine saloons.
We have big plans for our extra editing mobility...among other benefits, the 24 hour film festival is coming. However, when we opened the package, we discovered the computer was damaged. We called Apple like it was 911, and they quickly responded to our cry: A new laptop will be here by the end of the week.
The postal stork delivered our latest tech-baby, a 17-inch Apple MacBook Pro, fully-equipped with the Intel Core Duo 2 processor—in slightly-less nerdy terms, we landed the best laptop for our industry.
The MacBook Pro is powerful enough to run Final Cut Studio on the fly, giving us the freedom to import and edit footage on the road, airborne, sailing at sea, or stationed at our favorite caffeine saloons.
We have big plans for our extra editing mobility...among other benefits, the 24 hour film festival is coming. However, when we opened the package, we discovered the computer was damaged. We called Apple like it was 911, and they quickly responded to our cry: A new laptop will be here by the end of the week.
2.23.2007
Top Six Marketing Values
This Sapient study ranked the top six factors marketing executives value when choosing a marketing partner:
1. Quality of Creative Content
2. Innovation and Strategic Value
3. Price/Cost
4. Sophisticated Analytics and Measurement Systems
5. Proficiency in Emerging, Interactive or Digital Media
6. Traditional Print, Offline and Media Buying Services
It looks like online video meets every criteria in the top 5.
1. Quality of Creative Content
2. Innovation and Strategic Value
3. Price/Cost
4. Sophisticated Analytics and Measurement Systems
5. Proficiency in Emerging, Interactive or Digital Media
6. Traditional Print, Offline and Media Buying Services
It looks like online video meets every criteria in the top 5.
2.20.2007
Business Goes Straight to Video
One of our favorite articles from Business Week is Business Goes Straight to Video, covering everything from word-of-mouth generated from creative online video, to Microsoft’s use of video testimonials, to companies using online video to recruit top employees.
The article also tracks the growth of online video, citing “the number of U.S. video viewers is expected to surge to 157 million in 2010, from 107.7 million in 2006.” That’s good news. The video market is growing, but how does it impact your company or organization?
That’s where we need to think differently. Read the article and take a few minutes to brainstorm how online video could help your business. After all, who would’ve thought grinding up chicken and Coke would increase blender sales?
It might be the fodder that stirs up your next big idea.
The article also tracks the growth of online video, citing “the number of U.S. video viewers is expected to surge to 157 million in 2010, from 107.7 million in 2006.” That’s good news. The video market is growing, but how does it impact your company or organization?
That’s where we need to think differently. Read the article and take a few minutes to brainstorm how online video could help your business. After all, who would’ve thought grinding up chicken and Coke would increase blender sales?
It might be the fodder that stirs up your next big idea.
2.15.2007
Interesting Finds
Variety's article "Advertising's future on the Internet" talks about the “huge new premium placed in our business on creativity and entertainment,” and how that’s impacting online spending.
The creative team at the boat manufacturer Triumph had an interesting idea. To prove the toughness of its boats, they hooked a boat up to a truck, and drove it recklessly on rural roads, into trees, even crashing it into a parked vehicle. Watch it below or at www.toughboats.com.
The New York Times ran this article about some of the more aggressive, non-traditional online campaigns lately, including a full-fledged mockumentary entitled “Men with Cramps.” We have no comment.
Sign up for the WOMMA newsletter; these guys help keep us informed and are at the forefront of word-of-mouth buzz.
The creative team at the boat manufacturer Triumph had an interesting idea. To prove the toughness of its boats, they hooked a boat up to a truck, and drove it recklessly on rural roads, into trees, even crashing it into a parked vehicle. Watch it below or at www.toughboats.com.
The New York Times ran this article about some of the more aggressive, non-traditional online campaigns lately, including a full-fledged mockumentary entitled “Men with Cramps.” We have no comment.
Sign up for the WOMMA newsletter; these guys help keep us informed and are at the forefront of word-of-mouth buzz.
2.14.2007
PyroMarketing by Greg Stielstra
“The Internet is the future of marketing and video is the future of the Internet. The video that Creo Production’s made for my book PyroMarketing is fast, fun, viral, and, thanks to Internet video sites and search engines, it will continue promoting my book years after other tactics are long gone.”
-Greg Stielstra, author of PyroMarketing
-Greg Stielstra, author of PyroMarketing
Facing Your Giants by Max Lucado
We created this commercial for NY Times best-selling author Max Lucado's book Facing Your Giants (Nelson) for the Gospel Music Channel. Lucado's book is currently #1 on the Christian Marketplace Bestseller list.
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