7.16.2009

An Award to Remember

Baudville's employees were ecstatic about helping out on the shoot, and worked for pizza as extras. The crowd is all Baudville. "Todd" and the unnamed manager are both actors.

7.15.2009

Baudville #3: Motivational Manager

A last second gasp for this manager. We used a 10-foot jib to capture the fluid shot.

7.14.2009

Priceless Presentation

This is a risk worth taking. Here's Baudville's second short film, "A Priceless Presentation." On the technical side, notice the whole spot was done in one fluid shot using a track and dolly.

7.13.2009

Video Series: Baudville #1

Grand Rapids recognition gifts and custom awards company Baudville approached us about doing a series of creative commercials for its new website and trade shows.

It's been a great experience working with their creative team, bouncing ideas back and forth. I'm impressed with Baudville's willingness to innovate, stand out and take chances. Over the next few days, I'll be embedding the four videos. We shot "Sincere Service" last month.

7.02.2009

Counting Crows + Creo?

Last night, I (Aaron) saw the Counting Crows perform in Muskegon.

The music was amazing, but Adam Duritz said something that really stood out when we reflect about the purpose behind our recent expansion. It sounded something like this:

"There's so many great songs out there that come and go," Adam said, musing on unknown musicians and the multiple bands the Crows were in before August and Everything After. "Thousands of songs. Some don't even get recorded. It's a shame."

Well put, Adam. I've often wrestled with similar thoughts. So many songs are written, sitting dormant on computers or in the bottom of guitar cases, trapped in the fingers and throats of musicians, yet few will ever hear their art, and if no record is made, they'll disappear.

One of our goals with the audio studio is to help musicians make high quality, affordable records, so everyone with a voice has the opportunity to be heard. We're running a summer studio special to do exactly that.

We're living in a digital age where we can literally record one minute, and send the art around the world the next. What a weighty honor. What potential. How exciting.

6.25.2009

Great Story on Spearia

Check out the Rapid Growth story of Spearia and founder Danny Beckett. Spearia's designing our new website, and we're doing some video/audio work for them. Andrew and Matt were shooting video of Danny on the motocross track...then Andrew decided to try. 

He failed. 

He flipped over the handlebars into the dirt.

Thankfully, Andrew's fine, and Brian Kelly captured video for future laughs.

6.23.2009

Video: The Chaos Scenario

Watch the video we created for the launch of Bob Garfield's new book (and movement) called The Chaos Scenario. 

Among other pursuits, Bob's a columnist for Advertising Age magazine and co-host of NPR's On the Radio. The Chaos Scenario talks about the collapse of mass media and marketing, and more importantly, what's next. Much more to come on this project later...

Click to join the "Chaotics" online and pre-order the book.


6.16.2009

Listen: New Music

Below is our updated audio player, including new music recorded in our studio by The Fainting Generals and The Candles.